Isabel Albelda Ros

Especialista de Negocio en IBM (Graduate Scheme) ♦ Graduada en ADE y Publicidad ♦ Entusiasta del Personal Branding

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Sobre Mí

¡Encantada de conocerte!

Soy Isabel Albelda Ros, graduada en Administración y Dirección de Empresas y Publicidad bilingüe y Especialista de Negocio (Graduate Scheme). Entre otras cosas -y cuando consigo resistir la tentación de explorar Londres- estoy escribiendo un libro sobre el desarrollo de la marca personal. 

I've always been interested in how the way we tell our stories shape the world around us. My interest in marketing grew from this curiosity about how the way we frame our ideas affects their spread, understanding and ultimately, their acceptance. As Seth Godin writes in All Marketers are Liars, "Marketing is about spreading ideas, and spreading ideas is the most important output of our civilization". 

But marketing is not the only thing that drew my attention from an early age. I learnt business;from my family, fed stories and numbers along with soup at the dinner table. I grew surrounded by the family business, representing the family at corporate events, learning to look at the world in a slightly different way. From my grandfather, who founded his own business, and my parents and uncles, who worked hard to make it grow into the company it is today, I learnt commitment and gained an  entrepreneurial mindset that frames the way I think about businesses and company-employee relations today.

The last cornerstone that defined my interests was international relations. I was lucky enough to travel from a young age, studied abroad during the summers and befriended students from all around the world. I wanted a career where cultural diversity would be the norm. From Spain I moved to London, joining a multicultural city and a hugely diverse company -working abroad is just the icing on the cake!

A double degree in Business Administration and Advertising combined all my passions, while affording me the chance to work with cross-functional teams and exercise my communication skills. It's been a very interesting five years, and as I graduate for the second time and join a global team that values relationships, dedication and an international mindset, I look forward to the challenges ahead.